Digital Strategy & Implementation: AALDEF Year End Appeal

Description

The Asian American Legal Defense and Education Fund launched a year-end fundraising campaign that raised over $159,000 from the support of over 300 individuals. The campaign utilized both direct mail and digital strategy.

I helped to develop the digital strategy, create graphic assets, and write e-mail and social media copy.

Role

Strategist, Writer, and Graphic Designer

For

Asian American Legal Defense and Education Fund

Date

December 2017